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One of my annual resolutions for 2022 was to produce more content. I have set myself several goals:
I want to pass on my knowledge. Over the past few years, I’ve worked very intensively with different types of data in the context of marketing and MarTech and would like to share my experiences here.
- This blog runs on Matomo, instead of Google Analytics. I would like to use the data collected here to expand my understanding of the various technical platforms. I will publish the insights I gain here.
- I like writing. I want to use this platform to improve my skills in this area
- I want to develop a better technical understanding of Wordpress. Wordpress has evolved from a simple blog system to a huge technical platform with an immense number of plugins. I have a rather ambivalent view of this development. While it was relatively easy to set up a blog a few years ago, it has now become a relatively complex technical undertaking. This certainly provides material for one or two articles here.
- This blog was set up in several languages with the help of the Wordpress plugin WPML. In the first step, I am limiting myself to my native German and English. I want to find out how well the various social networks can be used in both languages. But of course I also want to find out how quickly German vs. English content spreads and how differently SEO works in the two languages.
These are just some of the goals and ideas I have in relation to this platform. I’m just going to get started without having built up much of a structure in advance. So I apologize if a lot of this is still a work in progress at the beginning. I hope that I will manage to publish at least one article a week.
